Efficiency Is Not What You Think

Corporate Philosophy

Efficiency Is Not What You Think

Why the modern obsession with documentation is the anaesthetic numbing the nerves of functioning business.

Most corporate efficiency is actually a high-interest loan taken against the company’s common sense. We have been conditioned to believe that if a process isn’t documented, it didn’t happen, and if an interaction isn’t tracked, it was a waste of resources.

This is the great lie of the modern workspace. Although we are taught that documentation is the antidote to chaos, it is more often the anaesthetic that numbs the nerves of a functioning business. When you replace a twenty-second conversation with a four-day ticket cycle, you haven’t improved the process; you have merely paved over the footpaths that actually led to the destination.

The Ghost in the Street

I spent feeling particularly humbled by my own reliance on formal structures. I gave wrong directions to a tourist near the North Point Ferry Pier. I pointed him toward a shortcut that had been boarded up for a renovation project .

I was so confident in the “official” map I held in my mind-the structural grid of the streets-that I completely ignored the physical reality of the orange barriers sitting right in front of me. I relied on the system rather than the situation.

This is exactly what happens when a company decides that every problem must be “ticketed” to be solved. We stop looking at the barriers and start looking at the paperwork.

Although the introduction of a digital queue promises a panoramic view of the workflow, it often creates a sterile environment where the most critical operational intelligence-the quiddity of the work-simply evaporates.

Consider a in an office in North Point. A designer is staring at a 3D rendering of a mezzanine loft for a 380-square-foot flat. She has a technical question about the load-bearing capacity of a specific E0 plywood joint.

The lead fitter, a man who has spent feeling the grain of timber under his calloused thumbs, is sitting exactly nine metres away from her. In the old world, she would have leaned back, caught his eye, and asked the question. In twenty seconds, the problem would be solved. Today, she opens a form, selects a category from a dropdown menu, and types a description.

Old

Human Conversation

20 Seconds

New

Ticket Lifecycle

48 Hours

The “Informality Tax”: How formal systems trade 17,280% more time for a documented record.

While the software records that a “request” was initiated at , it cannot capture the anfractuous nature of the conversation that should have happened. The fitter receives a notification four hours later while he is on a ladder in Ma On Shan.

He cannot see the designer’s screen. He cannot point to the specific corner of the joint that he knows will fail under the weight of a heavy mattress. He types a brief, formal reply.

The designer receives it the next morning. A twenty-second exchange of human expertise has been stretched across of digital transit. Documentation is the tombstone of speed.

The Seduction of the Grid

As a crossword puzzle constructor, I understand the seductive power of the grid. I spend my nights arranging words into boxes, ensuring that every “across” has a corresponding “down.” It is a satisfying, closed system.

But a crossword is a game; a business is a living organism. When the grid becomes more important than the words, the puzzle becomes unsolvable. The susurrus of a busy office-the background noise of people actually solving things in real-time-is the sound of an organism breathing.

When you silence that noise in favour of a ticket system, you are essentially putting the company on a ventilator.

Although many managers argue that formalisation is the only way to scale, they rarely account for the “informality tax” that must be paid once the corridor conversations stop. In a place like Hong Kong, where space is a premium and every millimetre of a renovation counts, the speed of information is the only thing that keeps a project from collapsing.

In our world of 室內設計, the gap between a design drawing and a physical installation is where all the risk lives. If the designer and the fitter stop talking informally, that gap becomes a canyon. The system tracks the time spent, but it ignores the timing.

The ossification of communication usually begins with a noble intent. Someone wants to know why a project was delayed. Someone wants “transparency.”

But transparency is not the same as clarity. You can have a perfectly transparent window into a process and still not understand why the light isn’t getting through. We purchase traceability with the currency of momentum, and we almost never make that trade deliberately.

We simply wake up one morning and realise that the people who used to be our colleagues have become “resources” behind a login screen.

A Rejection of Fragments

While a digital log provides a sense of security for the upper echelons of management, it acts as a heuristic barrier for the people actually doing the work. It turns a collaborative effort into a series of isolated tasks.

At Hohome, the entire value proposition is built on the idea of a single accountable team-from the first measurement to the final handover. This is a rejection of the fragmented model where the designer and the installer are strangers who communicate through invoices.

But even an integrated team can fall into the trap of the “system” if they aren’t careful. The strength of having your own factory and your own installers is the ability to bypass the queue. It is the ability to walk nine metres and have a conversation.

Although we live in an era of hyper-connectivity, the physical propinquity of a team remains their most underutilised asset. You cannot simulate the information density of two people looking at the same piece of wood.

Every formal process improvement seeks to replace a human channel with a documented one, and something vital always dies in the substitution. The question for any leader shouldn’t be “How do we formalise this?” but rather “Which informality was load-bearing?” If you formalise the wrong thing, the roof comes down.

I think back to that tourist I misdirected. My mistake wasn’t a lack of information; it was a lack of presence. I was so focused on the “proper” route that I didn’t see the reality of the street.

In the same way, the ticket system is a map that eventually replaces the territory. The interstices of the workday-the coffee breaks, the quick chats by the printer, the “hey, look at this” moments-are where the real work of problem-solving happens.

These are the moments where errors are caught before they become tickets. These are the moments that don’t have a category in the dropdown menu.

The designer was never meant to be a ghost inside a digital form.

The Luxury of Waiting

While the ticket system ensures that a record of the failure exists, the corridor conversation ensures that the failure never happens in the first place. This is the paradox of “accountability.”

We are so busy making sure we know who to blame that we forget to make sure there is nothing to blame them for. In a high-stakes environment like Hong Kong home renovation, where a client’s 100% completion guarantee is on the line, the luxury of waiting for a reply to a twenty-second question is a luxury no one can afford.

Speed is not a byproduct of a good system; it is the result of human trust.

Although we may feel a certain insouciant comfort in the “delivered” status of our sent messages, that comfort is often a delusion. We have moved the ball, but we haven’t scored the goal.

We have simply handed the ball to a system that doesn’t care if the game is won or lost. The reification of the ticket-treating a digital entry as more real than the person standing in the next room-is the final stage of corporate decay.

It is the point where the grid becomes the grave.

As I look at my crossword grids tonight, I’ll be thinking about that designer in North Point. I’ll be thinking about the hidden connections between words that don’t touch but still support each other.

A business is not a series of boxes; it is the tension between the boxes. If you tighten the lines too much, the paper tears. If you leave too much space, the meaning is lost.

The goal is to find the balance where the structure supports the life, rather than strangling it. Visibility is not the same as understanding.

Although we will continue to build systems to manage our increasingly complex world, we must remember that the most complex system of all is the one that has been evolving for millions of years: two people talking to each other.

No software can replicate the bandwidth of a shared glance or the nuance of a pointed finger. If we want to be truly efficient, we have to be willing to be a little bit “unproductive” in the ways that the spreadsheets can’t measure.

We have to be willing to walk the nine metres.